Philip Morris trademarks in 45 seconds
Video: Philip Morris's South African trademarks in 45 seconds – 1,121 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Philip Morris and its closest rivals – trademarks filed since 1970: Philip Morris 1,119, BAT 1,147, Nicopure Labs 50, JTI 357, Open Horizon 55.
- Its biggest brands: Chesterfield (30), Iqos (27), Marlboro (21), Marlboro Veni Vidi Vici (14), Iqos Home (12), Peter Jackson (11).
- Logos filed since 2020: Philip Morris 109, BAT 157, Nicopure Labs 4, JTI 23, Open Horizon 13.
- Trademarks filed per year (three-year average): Philip Morris 29, BAT 25, Nicopure Labs 0, JTI 3, Open Horizon 2.
- Classes used: Philip Morris 35, BAT 43, Nicopure Labs 4, JTI 26, Open Horizon 5.
- New brand names a year (five-year average): Philip Morris 33.0, BAT 14.0, Nicopure Labs 0.0, JTI 1.6, Open Horizon 1.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za