Philip Morris trademarks: expansion into trademark classes, 1970–2025
Video: how Philip Morris extended its South African trademarks into new classes from 1970 to 2025 – from tobacco, electronics & software, lighting & appliances into new fields. 35 of 45 classes, 1,121 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Philip Morris already used 7 classes, including class 34 tobacco, class 5 pharmaceuticals, class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 31 fresh produce & pet food.
- 1979: Philip Morris moves into class 25 clothing.
- 1981: Philip Morris moves into class 6 metal goods; class 14 jewellery & watches; class 16 paper & print; class 20 furniture; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment; class 42 tech & IT services.
- 1982: Philip Morris moves into class 18 leather & bags.
- 1984: Philip Morris moves into class 12 vehicles.
- 1986: Philip Morris moves into class 9 electronics & software.
- 1989: Philip Morris moves into class 3 cosmetics & cleaning; class 8 hand tools; class 21 kitchenware; class 27 carpets; class 28 toys & sports goods.
- 1994: Philip Morris moves into class 24 textiles.
- 1999: Philip Morris moves into class 26 haberdashery.
- 2004: Philip Morris moves into class 35 advertising & retail; class 43 restaurants & hotels.
- 2010: Philip Morris moves into class 11 lighting & appliances.
- 2016: Philip Morris moves into class 36 finance & insurance.
- 2017: Philip Morris moves into class 17 rubber & plastics; class 19 building materials; class 45 legal & security.
- 2018: Philip Morris moves into class 37 construction & repair.
- 2019: Philip Morris moves into class 44 medical & beauty care.
- By 2025, Philip Morris had trademarks in 35 of the 45 classes.