PG Bison trademarks: expansion into trademark classes, 1970–2025
Video: how PG Bison extended its South African trademarks into new classes from 1970 to 2025 – from building materials, tech & it services, furniture into new fields. 18 of 45 classes, 382 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, PG Bison already used 2 classes, including class 17 rubber & plastics, class 19 building materials.
- 1980: PG Bison moves into class 42 tech & IT services.
- 1981: PG Bison moves into class 16 paper & print; class 20 furniture; class 27 carpets.
- 1986: PG Bison moves into class 1 chemicals; class 2 paints.
- 1987: PG Bison moves into class 11 lighting & appliances.
- 1989: PG Bison moves into class 3 cosmetics & cleaning; class 6 metal goods; class 8 hand tools; class 37 construction & repair.
- 1991: PG Bison moves into class 5 pharmaceuticals.
- 2000: PG Bison moves into class 35 advertising & retail.
- 2010: PG Bison moves into class 41 education & entertainment.
- 2012: PG Bison moves into class 40 processing materials.
- 2014: PG Bison moves into class 38 telecoms.
- By 2025, PG Bison had trademarks in 18 of the 45 classes.