Pfizer trademarks in 45 seconds
Video: Pfizer's South African trademarks in 45 seconds – 651 trademarks since 1933, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Pfizer and its closest rivals – trademarks filed since 1970: Pfizer 651, Gilead Sciences Ireland… 182, Sanofi 428, Novartis 2,220, Bayer 1,817.
- Its biggest brands: Pharmacia (5), Id Migraine (3), Kabi Pharmacia (3), Voahh (3), Yovo (3), Terramycin (3).
- Logos filed since 2020: Pfizer 25, Gilead Sciences Ireland… 10, Sanofi 20, Novartis 80, Bayer 42.
- Trademarks filed per year (three-year average): Pfizer 13, Gilead Sciences Ireland… 4, Sanofi 4, Novartis 26, Bayer 10.
- Classes used: Pfizer 15, Gilead Sciences Ireland… 5, Sanofi 14, Novartis 27, Bayer 32.
- New brand names a year (five-year average): Pfizer 7.0, Gilead Sciences Ireland… 1.8, Sanofi 3.6, Novartis 21.0, Bayer 9.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za