Pfizer trademarks: expansion into trademark classes, 1970–2024
Video: how Pfizer extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, medical devices, cosmetics & cleaning into new fields. 15 of 45 classes, 651 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Pfizer already used 9 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 31 fresh produce & pet food, class 1 chemicals, class 2 paints.
- 1978: Pfizer moves into class 41 education & entertainment.
- 1993: Pfizer moves into class 9 electronics & software.
- 1995: Pfizer moves into class 16 paper & print.
- 1998: Pfizer moves into class 29 meat, dairy & oils.
- 2002: Pfizer moves into class 42 tech & IT services; class 44 medical & beauty care.
- By 2024, Pfizer had trademarks in 15 of the 45 classes.