Pernod Ricard trademarks in 45 seconds
Video: Pernod Ricard's South African trademarks in 45 seconds – 210 trademarks since 1929, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Pernod Ricard and its closest rivals – trademarks filed since 1970: Pernod Ricard 210, DGB 822, Suntory 84, Ajpg Investments 54, Charles Back Trademark … 95.
- Its biggest brands: Drinks & Co (15), Opn (14), Createurs De Convivialite (10), Le Cercle By Pernod Ricard (8), Pernod Ricard South Africa (6), Switch On The Night (6).
- Logos filed since 2020: Pernod Ricard 29, DGB 35, Suntory 33, Ajpg Investments 15, Charles Back Trademark … 2.
- Trademarks filed per year (three-year average): Pernod Ricard 9, DGB 10, Suntory 3, Ajpg Investments 0, Charles Back Trademark … 3.
- Classes used: Pernod Ricard 17, DGB 11, Suntory 10, Ajpg Investments 14, Charles Back Trademark … 6.
- New brand names a year (five-year average): Pernod Ricard 2.0, DGB 8.8, Suntory 2.2, Ajpg Investments 1.0, Charles Back Trademark … 2.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za