Pernod Ricard trademarks: expansion into trademark classes, 1970–2023
Video: how Pernod Ricard extended its South African trademarks into new classes from 1970 to 2023 – from wines & spirits, education & entertainment, advertising & retail into new fields. 17 of 45 classes, 210 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Pernod Ricard already used 2 classes, including class 33 wines & spirits, class 32 beer & soft drinks.
- 1988: Pernod Ricard moves into class 42 tech & IT services.
- 2001: Pernod Ricard moves into class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 41 education & entertainment; class 43 restaurants & hotels.
- 2011: Pernod Ricard moves into class 16 paper & print; class 21 kitchenware.
- 2012: Pernod Ricard moves into class 9 electronics & software.
- 2013: Pernod Ricard moves into class 25 clothing.
- 2015: Pernod Ricard moves into class 7 machines; class 11 lighting & appliances; class 20 furniture.
- 2017: Pernod Ricard moves into class 39 transport & travel; class 40 processing materials.
- By 2023, Pernod Ricard had trademarks in 17 of the 45 classes.