PepsiCo trademarks in 45 seconds
Video: PepsiCo's South African trademarks in 45 seconds – 951 trademarks since 1921, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- PepsiCo and its closest rivals – trademarks filed since 1970: PepsiCo 951, Tiger Brands 3,470, AVI 1,717, Libstar 364, RCL Foods 926.
- Its biggest brands: Simba (47), Pepsi (18), Doritos (12), Ruffles (9), Munchos (8), Fritos (7).
- Logos filed since 2020: PepsiCo 55, Tiger Brands 170, AVI 24, Libstar 45, RCL Foods 57.
- Trademarks filed per year (three-year average): PepsiCo 6, Tiger Brands 27, AVI 11, Libstar 9, RCL Foods 17.
- Classes used: PepsiCo 27, Tiger Brands 34, AVI 38, Libstar 18, RCL Foods 29.
- New brand names a year (five-year average): PepsiCo 2.6, Tiger Brands 11.2, AVI 5.8, Libstar 7.4, RCL Foods 9.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za