PepsiCo trademarks: expansion into trademark classes, 1970–2024
Video: how PepsiCo extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 27 of 45 classes, 951 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, PepsiCo already used 4 classes, including class 30 coffee, flour & sweets, class 32 beer & soft drinks, class 29 meat, dairy & oils, class 31 fresh produce & pet food.
- 1972: PepsiCo moves into class 6 metal goods; class 20 furniture; class 35 advertising & retail; class 42 tech & IT services.
- 1974: PepsiCo moves into class 4 oils & fuels; class 7 machines; class 11 lighting & appliances; class 13 firearms & fireworks; class 14 jewellery & watches; class 15 musical instruments; class 18 leather & bags; class 21 kitchenware; class 27 carpets; class 28 toys & sports goods; class 34 tobacco.
- 1978: PepsiCo moves into class 25 clothing.
- 1990: PepsiCo moves into class 16 paper & print; class 17 rubber & plastics; class 33 wines & spirits.
- 1995: PepsiCo moves into class 41 education & entertainment.
- 1997: PepsiCo moves into class 9 electronics & software.
- 2007: PepsiCo moves into class 44 medical & beauty care.
- 2015: PepsiCo moves into class 5 pharmaceuticals.
- By 2024, PepsiCo had trademarks in 27 of the 45 classes.