Panasonic trademarks in 45 seconds
Video: Panasonic's South African trademarks in 45 seconds – 310 trademarks since 1955, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Panasonic and its closest rivals – trademarks filed since 1970: Panasonic 310, LG Electronics 622, Xiaomi 138, Mitsubishi Electric 118, Philips 549.
- Its biggest brands: Kadomax (23), Pana (23), N National (20), National (16), Panasonic Ideas For Life (14), Technics (11).
- Logos filed since 2020: Panasonic 11, LG Electronics 130, Xiaomi 115, Mitsubishi Electric 26, Philips 112.
- Trademarks filed per year (three-year average): Panasonic 0, LG Electronics 5, Xiaomi 0, Mitsubishi Electric 5, Philips 3.
- Classes used: Panasonic 37, LG Electronics 30, Xiaomi 25, Mitsubishi Electric 8, Philips 32.
- New brand names a year (five-year average): Panasonic 0.2, LG Electronics 8.4, Xiaomi 1.6, Mitsubishi Electric 2.8, Philips 0.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za