Panasonic trademarks: expansion into trademark classes, 1970–2020
Video: how Panasonic extended its South African trademarks into new classes from 1970 to 2020 – from electronics & software, lighting & appliances, machines into new fields. 37 of 45 classes, 310 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Panasonic already used 25 classes, including class 1 chemicals, class 26 haberdashery, class 25 clothing, class 22 ropes & tents, class 21 kitchenware.
- 1981: Panasonic moves into class 37 construction & repair.
- 1986: Panasonic moves into class 41 education & entertainment.
- 1988: Panasonic moves into class 35 advertising & retail.
- 1996: Panasonic moves into class 38 telecoms; class 42 tech & IT services.
- 2000: Panasonic moves into class 36 finance & insurance; class 40 processing materials.
- 2008: Panasonic moves into class 24 textiles; class 27 carpets; class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- By 2020, Panasonic had trademarks in 37 of the 45 classes.