Omnia trademarks: expansion into trademark classes, 1970–2025
Video: how Omnia extended its South African trademarks into new classes from 1970 to 2025 – from chemicals, firearms & fireworks, fresh produce & pet food into new fields. 32 of 45 classes, 456 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Omnia already used 3 classes, including class 10 medical devices, class 1 chemicals, class 3 cosmetics & cleaning.
- 1972: Omnia moves into class 5 pharmaceuticals.
- 1979: Omnia moves into class 7 machines; class 31 fresh produce & pet food.
- 1984: Omnia moves into class 40 processing materials.
- 1988: Omnia moves into class 2 paints; class 13 firearms & fireworks.
- 1990: Omnia moves into class 42 tech & IT services.
- 1993: Omnia moves into class 4 oils & fuels; class 16 paper & print; class 18 leather & bags; class 25 clothing; class 30 coffee, flour & sweets; class 35 advertising & retail; class 39 transport & travel; class 41 education & entertainment.
- 1995: Omnia moves into class 19 building materials; class 36 finance & insurance.
- 1996: Omnia moves into class 20 furniture; class 29 meat, dairy & oils.
- 2001: Omnia moves into class 9 electronics & software.
- 2003: Omnia moves into class 44 medical & beauty care.
- 2006: Omnia moves into class 21 kitchenware; class 22 ropes & tents.
- 2008: Omnia moves into class 32 beer & soft drinks; class 33 wines & spirits.
- 2014: Omnia moves into class 8 hand tools.
- 2017: Omnia moves into class 6 metal goods; class 37 construction & repair.
- 2022: Omnia moves into class 11 lighting & appliances.
- By 2025, Omnia had trademarks in 32 of the 45 classes.