Novo Nordisk trademarks in 45 seconds
Video: Novo Nordisk's South African trademarks in 45 seconds – 217 trademarks since 1953, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Novo Nordisk and its closest rivals – trademarks filed since 1970: Novo Nordisk 216, Merck 784, Biontech 40, GSK 984.
- Its biggest brands: Novolife (4), Novolog (4), Shape The Future Of Obesity (4), Begin (3), Boost (3), Global Haemophilia Network Bringing Trials To Life (3).
- Logos filed since 2020: Novo Nordisk 5, Merck 4, Biontech 29, GSK 15.
- Trademarks filed per year (three-year average): Novo Nordisk 2, Merck 4, Biontech 11, GSK 3.
- Classes used: Novo Nordisk 11, Merck 30, Biontech 8, GSK 20.
- New brand names a year (five-year average): Novo Nordisk 1.4, Merck 1.8, Biontech 2.2, GSK 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za