Novo Nordisk trademarks: expansion into trademark classes, 1970–2025
Video: how Novo Nordisk extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, medical devices, chemicals into new fields. 11 of 45 classes, 217 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Novo Nordisk already used 2 classes, including class 5 pharmaceuticals, class 1 chemicals.
- 1978: Novo Nordisk moves into class 3 cosmetics & cleaning.
- 1980: Novo Nordisk moves into class 6 metal goods.
- 1983: Novo Nordisk moves into class 10 medical devices.
- 1986: Novo Nordisk moves into class 9 electronics & software.
- 1991: Novo Nordisk moves into class 41 education & entertainment; class 42 tech & IT services.
- 1996: Novo Nordisk moves into class 16 paper & print; class 36 finance & insurance.
- 2002: Novo Nordisk moves into class 44 medical & beauty care.
- By 2025, Novo Nordisk had trademarks in 11 of the 45 classes.