Novartis trademarks in 45 seconds
Video: Novartis's South African trademarks in 45 seconds – 2,225 trademarks since 1930, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Novartis and its closest rivals – trademarks filed since 1970: Novartis 2,220, Johnson & Johnson 2,039, Boehringer Ingelheim 1,063, Adcock Ingram 1,680.
- Its biggest brands: Ultra Man (23), Ciba (19), S Sandoz (12), Sandoz (11), Ms And: Our Story (6), Viaopta (6).
- Logos filed since 2020: Novartis 80, Johnson & Johnson 32, Boehringer Ingelheim 32, Adcock Ingram 5.
- Trademarks filed per year (three-year average): Novartis 26, Johnson & Johnson 25, Boehringer Ingelheim 41, Adcock Ingram 4.
- Classes used: Novartis 27, Johnson & Johnson 29, Boehringer Ingelheim 20, Adcock Ingram 22.
- New brand names a year (five-year average): Novartis 21.0, Johnson & Johnson 24.2, Boehringer Ingelheim 33.4, Adcock Ingram 5.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za