Novartis trademarks: expansion into trademark classes, 1970–2025
Video: how Novartis extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, medical devices, medical & beauty care into new fields. 27 of 45 classes, 2,225 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Novartis already used 9 classes, including class 1 chemicals, class 2 paints, class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 6 metal goods.
- 1970: Novartis moves into class 10 medical devices.
- 1971: Novartis moves into class 9 electronics & software.
- 1974: Novartis moves into class 8 hand tools; class 17 rubber & plastics; class 35 advertising & retail; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1987: Novartis moves into class 25 clothing; class 28 toys & sports goods; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 1990: Novartis moves into class 14 jewellery & watches.
- 2003: Novartis moves into class 44 medical & beauty care.
- 2010: Novartis moves into class 36 finance & insurance.
- 2013: Novartis moves into class 45 legal & security.
- 2020: Novartis moves into class 38 telecoms.
- By 2025, Novartis had trademarks in 27 of the 45 classes.