Nissan trademarks in 45 seconds
Video: Nissan's South African trademarks in 45 seconds – 601 trademarks since 1959, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Nissan and its closest rivals – trademarks filed since 1970: Nissan 601, BMW 1,351, Mercedes-Benz 1,531, Michelin 438, Bridgestone 398.
- Its biggest brands: Datsun (45), Infiniti (37), Nismo (24), Carwings (12), Nissan Intelligent Driving (9), Datto (9).
- Logos filed since 2020: Nissan 32, BMW 122, Mercedes-Benz 90, Michelin 17, Bridgestone 53.
- Trademarks filed per year (three-year average): Nissan 1, BMW 38, Mercedes-Benz 22, Michelin 2, Bridgestone 16.
- Classes used: Nissan 34, BMW 37, Mercedes-Benz 45, Michelin 35, Bridgestone 27.
- New brand names a year (five-year average): Nissan 1.6, BMW 14.8, Mercedes-Benz 10.0, Michelin 1.2, Bridgestone 3.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za