Nissan trademarks: expansion into trademark classes, 1970–2024
Video: how Nissan extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, electronics & software, construction & repair into new fields. 34 of 45 classes, 601 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Nissan already used 1 classes, including class 12 vehicles.
- 1998: Nissan moves into class 7 machines.
- 2000: Nissan moves into class 9 electronics & software; class 11 lighting & appliances.
- 2002: Nissan moves into class 16 paper & print; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment; class 42 tech & IT services.
- 2008: Nissan moves into class 4 oils & fuels; class 14 jewellery & watches; class 24 textiles; class 28 toys & sports goods.
- 2011: Nissan moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 6 metal goods; class 8 hand tools; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 25 clothing; class 26 haberdashery; class 27 carpets; class 30 coffee, flour & sweets; class 33 wines & spirits; class 34 tobacco; class 43 restaurants & hotels.
- 2012: Nissan moves into class 45 legal & security.
- 2015: Nissan moves into class 40 processing materials.
- By 2024, Nissan had trademarks in 34 of the 45 classes.