Nintendo trademarks: expansion into trademark classes, 1970–2024
Video: how Nintendo extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, toys & sports goods, education & entertainment into new fields. 28 of 45 classes, 670 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1981: Nintendo moves into class 14 jewellery & watches; class 28 toys & sports goods.
- 1982: Nintendo moves into class 9 electronics & software.
- 1997: Nintendo moves into class 42 tech & IT services.
- 2000: Nintendo moves into class 16 paper & print.
- 2001: Nintendo moves into class 25 clothing; class 41 education & entertainment.
- 2006: Nintendo moves into class 30 coffee, flour & sweets; class 35 advertising & retail; class 38 telecoms.
- 2007: Nintendo moves into class 3 cosmetics & cleaning; class 18 leather & bags; class 29 meat, dairy & oils; class 32 beer & soft drinks.
- 2008: Nintendo moves into class 10 medical devices.
- 2009: Nintendo moves into class 36 finance & insurance; class 37 construction & repair; class 39 transport & travel; class 40 processing materials; class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 2019: Nintendo moves into class 8 hand tools; class 11 lighting & appliances; class 20 furniture; class 21 kitchenware; class 24 textiles; class 26 haberdashery.
- By 2024, Nintendo had trademarks in 28 of the 45 classes.