Nike trademarks: expansion into trademark classes, 1970–2024
Video: how Nike extended its South African trademarks into new classes from 1970 to 2024 – from clothing, toys & sports goods, leather & bags into new fields. 18 of 45 classes, 93 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1974: Nike moves into class 25 clothing.
- 1979: Nike moves into class 18 leather & bags.
- 1993: Nike moves into class 28 toys & sports goods.
- 2000: Nike moves into class 16 paper & print.
- 2010: Nike moves into class 17 rubber & plastics; class 35 advertising & retail.
- 2013: Nike moves into class 40 processing materials.
- 2014: Nike moves into class 14 jewellery & watches; class 24 textiles; class 26 haberdashery; class 42 tech & IT services.
- 2016: Nike moves into class 10 medical devices.
- 2020: Nike moves into class 41 education & entertainment.
- 2023: Nike moves into class 3 cosmetics & cleaning; class 7 machines; class 12 vehicles; class 21 kitchenware; class 27 carpets.
- By 2024, Nike had trademarks in 18 of the 45 classes.