Nestlé trademarks in 45 seconds
Video: Nestlé's South African trademarks in 45 seconds – 2,330 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Nestlé and its closest rivals – trademarks filed since 1970: Nestlé 2,327, Tiger Brands 3,470, Unilever 3,417, AVI 1,717, RCL Foods 926.
- Its biggest brands: Nescafe (32), Carnation (25), Nespresso (23), Friskies (17), Schoonspruit (14), Maggi (13).
- Logos filed since 2020: Nestlé 75, Tiger Brands 170, Unilever 47, AVI 24, RCL Foods 57.
- Trademarks filed per year (three-year average): Nestlé 12, Tiger Brands 27, Unilever 7, AVI 11, RCL Foods 17.
- Classes used: Nestlé 33, Tiger Brands 34, Unilever 37, AVI 38, RCL Foods 29.
- New brand names a year (five-year average): Nestlé 8.8, Tiger Brands 11.2, Unilever 5.4, AVI 5.8, RCL Foods 9.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za