Nestlé trademarks: expansion into trademark classes, 1970–2025
Video: how Nestlé extended its South African trademarks into new classes from 1970 to 2025 – from coffee, flour & sweets, meat, dairy & oils, pharmaceuticals into new fields. 33 of 45 classes, 2,330 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Nestlé already used 11 classes, including class 29 meat, dairy & oils, class 5 pharmaceuticals, class 30 coffee, flour & sweets, class 31 fresh produce & pet food, class 1 chemicals.
- 1975: Nestlé moves into class 35 advertising & retail; class 41 education & entertainment; class 42 tech & IT services.
- 1976: Nestlé moves into class 2 paints; class 3 cosmetics & cleaning; class 8 hand tools; class 10 medical devices.
- 1984: Nestlé moves into class 9 electronics & software.
- 1992: Nestlé moves into class 25 clothing.
- 1998: Nestlé moves into class 6 metal goods; class 11 lighting & appliances; class 17 rubber & plastics; class 18 leather & bags; class 19 building materials; class 22 ropes & tents.
- 2000: Nestlé moves into class 7 machines; class 37 construction & repair; class 39 transport & travel.
- 2001: Nestlé moves into class 38 telecoms.
- 2002: Nestlé moves into class 43 restaurants & hotels.
- 2007: Nestlé moves into class 44 medical & beauty care.
- 2010: Nestlé moves into class 40 processing materials.
- By 2025, Nestlé had trademarks in 33 of the 45 classes.