Nando's trademarks in 45 seconds
Video: Nando's's South African trademarks in 45 seconds – 279 trademarks since 1986, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Nando's and its closest rivals – trademarks filed since 1970: Nando's 278, KFC 334, Wimpy (Pleasure Foods) 594, Spur 306, Athanasios Cavallineas … 45.
- Its biggest brands: Malaria Warrior (8), Studio South (6), Chilli (4), Nando's Peri Deli (4), Casa Das Natas (4), Bakeland (3).
- Logos filed since 2020: Nando's 22, KFC 49, Wimpy (Pleasure Foods) 16, Spur 27, Athanasios Cavallineas … 0.
- Trademarks filed per year (three-year average): Nando's 16, KFC 11, Wimpy (Pleasure Foods) 4, Spur 9, Athanasios Cavallineas … 0.
- Classes used: Nando's 19, KFC 14, Wimpy (Pleasure Foods) 21, Spur 12, Athanasios Cavallineas … 4.
- New brand names a year (five-year average): Nando's 5.8, KFC 3.6, Wimpy (Pleasure Foods) 2.4, Spur 3.4, Athanasios Cavallineas … 0.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za