Nando's trademarks: expansion into trademark classes, 1970–2025
Video: how Nando's extended its South African trademarks into new classes from 1970 to 2025 – from meat, dairy & oils, coffee, flour & sweets, restaurants & hotels into new fields. 19 of 45 classes, 279 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1986: Nando's moves into class 42 tech & IT services.
- 1987: Nando's moves into class 30 coffee, flour & sweets.
- 1989: Nando's moves into class 25 clothing; class 29 meat, dairy & oils; class 32 beer & soft drinks.
- 2003: Nando's moves into class 43 restaurants & hotels.
- 2007: Nando's moves into class 38 telecoms.
- 2009: Nando's moves into class 14 jewellery & watches; class 16 paper & print; class 33 wines & spirits; class 36 finance & insurance; class 41 education & entertainment.
- 2010: Nando's moves into class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 28 toys & sports goods.
- 2015: Nando's moves into class 35 advertising & retail.
- 2016: Nando's moves into class 9 electronics & software; class 39 transport & travel.
- By 2025, Nando's had trademarks in 19 of the 45 classes.