MultiChoice trademarks in 45 seconds
Video: MultiChoice's South African trademarks in 45 seconds – 1,037 trademarks since 1985, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- MultiChoice and its closest rivals – trademarks filed since 1970: MultiChoice 1,037, SABC 3,463, Sagarmatha Technologies 322.
- Its biggest brands: Dstv (59), Super Sport Channel Of Champions (37), Supersport (24), Boots & All (24), Nova (24), Supersport Action Cafe (21).
- Logos filed since 2020: MultiChoice 23, SABC 17, Sagarmatha Technologies 1.
- Trademarks filed per year (three-year average): MultiChoice 5, SABC 0, Sagarmatha Technologies 0.
- Classes used: MultiChoice 44, SABC 45, Sagarmatha Technologies 10.
- New brand names a year (five-year average): MultiChoice 1.2, SABC 0.0, Sagarmatha Technologies 0.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za