MultiChoice trademarks: expansion into trademark classes, 1970–2024
Video: how MultiChoice extended its South African trademarks into new classes from 1970 to 2024 – from education & entertainment, telecoms, electronics & software into new fields. 44 of 45 classes, 1,037 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1985: MultiChoice moves into class 38 telecoms; class 41 education & entertainment.
- 1986: MultiChoice moves into class 9 electronics & software.
- 1987: MultiChoice moves into class 3 cosmetics & cleaning; class 28 toys & sports goods.
- 1990: MultiChoice moves into class 35 advertising & retail.
- 1991: MultiChoice moves into class 16 paper & print; class 25 clothing; class 36 finance & insurance.
- 1992: MultiChoice moves into class 39 transport & travel.
- 1993: MultiChoice moves into class 5 pharmaceuticals.
- 1995: MultiChoice moves into class 42 tech & IT services.
- 1997: MultiChoice moves into class 10 medical devices; class 14 jewellery & watches; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 26 haberdashery; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 32 beer & soft drinks; class 33 wines & spirits.
- 1998: MultiChoice moves into class 1 chemicals; class 2 paints; class 4 oils & fuels; class 6 metal goods; class 7 machines; class 8 hand tools; class 11 lighting & appliances; class 12 vehicles; class 13 firearms & fireworks; class 15 musical instruments; class 17 rubber & plastics; class 19 building materials; class 23 yarns; class 27 carpets; class 31 fresh produce & pet food; class 34 tobacco; class 37 construction & repair; class 40 processing materials.
- 2015: MultiChoice moves into class 43 restaurants & hotels.
- 2016: MultiChoice moves into class 45 legal & security.
- By 2024, MultiChoice had trademarks in 44 of the 45 classes.