MTN trademarks in 45 seconds
Video: MTN's South African trademarks in 45 seconds – 853 trademarks since 1993, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- MTN and its closest rivals – trademarks filed since 1970: MTN 853, Cell C 1,634, Telkom 1,628, Vodacom 1,274, Vodafone 664.
- Its biggest brands: It’s Go Time (35), Mtn Pulse (24), The Go Show (21), Y'ello (16), Bozza (10), Wave & Win (8).
- Logos filed since 2020: MTN 132, Cell C 56, Telkom 98, Vodacom 9, Vodafone 41.
- Trademarks filed per year (three-year average): MTN 18, Cell C 2, Telkom 47, Vodacom 4, Vodafone 0.
- Classes used: MTN 15, Cell C 10, Telkom 17, Vodacom 45, Vodafone 43.
- New brand names a year (five-year average): MTN 5.6, Cell C 2.4, Telkom 11.2, Vodacom 3.8, Vodafone 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za