MTN trademarks: expansion into trademark classes, 1970–2024
Video: how MTN extended its South African trademarks into new classes from 1970 to 2024 – from telecoms, electronics & software, paper & print into new fields. 15 of 45 classes, 853 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1993: MTN moves into class 9 electronics & software; class 16 paper & print; class 38 telecoms.
- 1994: MTN moves into class 41 education & entertainment.
- 1996: MTN moves into class 18 leather & bags; class 25 clothing; class 35 advertising & retail; class 39 transport & travel; class 42 tech & IT services.
- 1997: MTN moves into class 36 finance & insurance.
- 2002: MTN moves into class 28 toys & sports goods.
- 2011: MTN moves into class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 2014: MTN moves into class 37 construction & repair.
- By 2024, MTN had trademarks in 15 of the 45 classes.