MSD trademarks: expansion into trademark classes, 1970–2024
Video: how MSD extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, medical devices, medical & beauty care into new fields. 17 of 45 classes, 781 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, MSD already used 5 classes, including class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 1 chemicals, class 2 paints, class 31 fresh produce & pet food.
- 1974: MSD moves into class 7 machines.
- 1975: MSD moves into class 10 medical devices; class 42 tech & IT services.
- 1983: MSD moves into class 20 furniture.
- 1987: MSD moves into class 16 paper & print.
- 1991: MSD moves into class 41 education & entertainment.
- 1998: MSD moves into class 9 electronics & software; class 35 advertising & retail.
- 2008: MSD moves into class 25 clothing; class 44 medical & beauty care.
- 2011: MSD moves into class 40 processing materials.
- 2023: MSD moves into class 45 legal & security.
- By 2024, MSD had trademarks in 17 of the 45 classes.