Mr Price trademarks in 45 seconds
Video: Mr Price's South African trademarks in 45 seconds – 564 trademarks since 1980, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Mr Price and its closest rivals – trademarks filed since 1970: Mr Price 564, TFG 766, Edcon 1,107, Pepkor 801, Fast Retailing 142.
- Its biggest brands: Trail (15), Milady's (15), Red (15), Bundle + Joy (10), Kitchen Confidential (10), Mr Price Kids (9).
- Logos filed since 2020: Mr Price 8, TFG 142, Edcon 2, Pepkor 121, Fast Retailing 30.
- Trademarks filed per year (three-year average): Mr Price 2, TFG 31, Edcon 0, Pepkor 21, Fast Retailing 6.
- Classes used: Mr Price 31, TFG 31, Edcon 38, Pepkor 36, Fast Retailing 21.
- New brand names a year (five-year average): Mr Price 2.0, TFG 8.8, Edcon 0.0, Pepkor 9.8, Fast Retailing 2.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za