Mr Price trademarks: expansion into trademark classes, 1970–2023
Video: how Mr Price extended its South African trademarks into new classes from 1970 to 2023 – from clothing, advertising & retail, textiles into new fields. 31 of 45 classes, 564 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1980: Mr Price moves into class 25 clothing.
- 1985: Mr Price moves into class 42 tech & IT services.
- 1988: Mr Price moves into class 35 advertising & retail.
- 1990: Mr Price moves into class 24 textiles.
- 1993: Mr Price moves into class 14 jewellery & watches.
- 1995: Mr Price moves into class 3 cosmetics & cleaning; class 28 toys & sports goods.
- 1996: Mr Price moves into class 9 electronics & software; class 16 paper & print; class 18 leather & bags; class 21 kitchenware; class 29 meat, dairy & oils; class 30 coffee, flour & sweets.
- 1997: Mr Price moves into class 38 telecoms; class 41 education & entertainment.
- 1998: Mr Price moves into class 4 oils & fuels; class 11 lighting & appliances; class 20 furniture; class 32 beer & soft drinks.
- 2002: Mr Price moves into class 7 machines; class 8 hand tools; class 26 haberdashery; class 27 carpets.
- 2004: Mr Price moves into class 36 finance & insurance.
- 2007: Mr Price moves into class 15 musical instruments; class 22 ropes & tents.
- 2019: Mr Price moves into class 45 legal & security.
- 2021: Mr Price moves into class 2 paints; class 5 pharmaceuticals; class 10 medical devices; class 12 vehicles.
- By 2023, Mr Price had trademarks in 31 of the 45 classes.