Motorola trademarks: expansion into trademark classes, 1970–2024
Video: how Motorola extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, telecoms, tech & it services into new fields. 19 of 45 classes, 219 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Motorola already used 3 classes, including class 9 electronics & software, class 7 machines, class 12 vehicles.
- 1972: Motorola moves into class 37 construction & repair.
- 1997: Motorola moves into class 11 lighting & appliances; class 16 paper & print.
- 1998: Motorola moves into class 25 clothing.
- 1999: Motorola moves into class 18 leather & bags; class 38 telecoms.
- 2000: Motorola moves into class 14 jewellery & watches; class 15 musical instruments; class 35 advertising & retail; class 42 tech & IT services.
- 2001: Motorola moves into class 28 toys & sports goods.
- 2014: Motorola moves into class 6 metal goods; class 41 education & entertainment; class 45 legal & security.
- 2017: Motorola moves into class 10 medical devices; class 36 finance & insurance.
- By 2024, Motorola had trademarks in 19 of the 45 classes.