Monster Energy trademarks in 45 seconds
Video: Monster Energy's South African trademarks in 45 seconds – 272 trademarks since 2012, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Monster Energy and its closest rivals – trademarks filed since 1970: Monster Energy 272, Tiger Brands 3,470, Dynamic Brands Manufact… 129, Clover 783, Coca-Cola 969.
- Its biggest brands: Predator Energy (8), Monster (5), Unleash The Ultra Beast! (5), M Monster Energy (4), Monster Army (4), The Beast Unleashed (4).
- Logos filed since 2020: Monster Energy 48, Tiger Brands 170, Dynamic Brands Manufact… 14, Clover 71, Coca-Cola 27.
- Trademarks filed per year (three-year average): Monster Energy 13, Tiger Brands 27, Dynamic Brands Manufact… 5, Clover 0, Coca-Cola 10.
- Classes used: Monster Energy 18, Tiger Brands 34, Dynamic Brands Manufact… 6, Clover 24, Coca-Cola 44.
- New brand names a year (five-year average): Monster Energy 11.8, Tiger Brands 11.2, Dynamic Brands Manufact… 2.0, Clover 8.4, Coca-Cola 4.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za