Monster Energy trademarks: expansion into trademark classes, 1970–2024
Video: how Monster Energy extended its South African trademarks into new classes from 1970 to 2024 – from beer & soft drinks, pharmaceuticals, coffee, flour & sweets into new fields. 18 of 45 classes, 272 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 2012: Monster Energy moves into class 5 pharmaceuticals; class 14 jewellery & watches; class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 2014: Monster Energy moves into class 29 meat, dairy & oils.
- 2015: Monster Energy moves into class 35 advertising & retail; class 41 education & entertainment.
- 2016: Monster Energy moves into class 25 clothing.
- 2018: Monster Energy moves into class 9 electronics & software; class 12 vehicles; class 16 paper & print; class 18 leather & bags; class 24 textiles.
- 2020: Monster Energy moves into class 33 wines & spirits.
- 2021: Monster Energy moves into class 11 lighting & appliances; class 21 kitchenware; class 22 ropes & tents.
- 2022: Monster Energy moves into class 42 tech & IT services.
- By 2024, Monster Energy had trademarks in 18 of the 45 classes.