Mondelez trademarks in 45 seconds
Video: Mondelez's South African trademarks in 45 seconds – 857 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Mondelez and its closest rivals – trademarks filed since 1970: Mondelez 857, Trade Kings 161, Tiger Brands 3,470, RCL Foods 926, Nestlé 2,327.
- Its biggest brands: Cadbury (19), Royal (16), Mondelez International (9), Toblerone (9), Kraft (8), Dairy Milk (8).
- Logos filed since 2020: Mondelez 22, Trade Kings 21, Tiger Brands 170, RCL Foods 57, Nestlé 75.
- Trademarks filed per year (three-year average): Mondelez 1, Trade Kings 2, Tiger Brands 27, RCL Foods 17, Nestlé 12.
- Classes used: Mondelez 20, Trade Kings 7, Tiger Brands 34, RCL Foods 29, Nestlé 33.
- New brand names a year (five-year average): Mondelez 1.2, Trade Kings 5.8, Tiger Brands 11.2, RCL Foods 9.4, Nestlé 8.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za