Mondelez trademarks: expansion into trademark classes, 1970–2024
Video: how Mondelez extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, beer & soft drinks into new fields. 20 of 45 classes, 857 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Mondelez already used 6 classes, including class 30 coffee, flour & sweets, class 29 meat, dairy & oils, class 32 beer & soft drinks, class 5 pharmaceuticals, class 1 chemicals.
- 1979: Mondelez moves into class 3 cosmetics & cleaning.
- 1981: Mondelez moves into class 16 paper & print; class 18 leather & bags; class 21 kitchenware; class 42 tech & IT services.
- 1992: Mondelez moves into class 33 wines & spirits.
- 1996: Mondelez moves into class 25 clothing; class 28 toys & sports goods.
- 1999: Mondelez moves into class 38 telecoms.
- 2002: Mondelez moves into class 35 advertising & retail.
- 2003: Mondelez moves into class 45 legal & security.
- 2006: Mondelez moves into class 41 education & entertainment.
- 2012: Mondelez moves into class 11 lighting & appliances; class 43 restaurants & hotels.
- By 2024, Mondelez had trademarks in 20 of the 45 classes.