Momentum Metropolitan trademarks: expansion into trademark classes, 1970–2023

Video: how Momentum Metropolitan extended its South African trademarks into new classes from 1970 to 2023 – from finance & insurance, advertising & retail, electronics & software into new fields. 16 of 45 classes, 768 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Momentum Metropolitan – all South African trademark statistics

Transcript

• 1974: Momentum Metropolitan moves into class 16 paper & print; class 36 finance & insurance; class 37 construction & repair; class 42 tech & IT services.
• 1978: Momentum Metropolitan moves into class 35 advertising & retail; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment.
• 1986: Momentum Metropolitan moves into class 9 electronics & software.
• 2002: Momentum Metropolitan moves into class 44 medical & beauty care.
• 2009: Momentum Metropolitan moves into class 18 leather & bags; class 20 furniture; class 25 clothing.
• 2013: Momentum Metropolitan moves into class 2 paints.
• 2015: Momentum Metropolitan moves into class 28 toys & sports goods; class 45 legal & security.
• By 2023, Momentum Metropolitan had trademarks in 16 of the 45 classes.