Microsoft trademarks in 45 seconds

Name: Microsoft trademarks in 45 seconds
Uploaded: 2026-11-08T15:23:04+02:00
Duration: 47 s
Description: Video: Microsoft's South African trademarks in 45 seconds – 885 trademarks since 1979, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Video: Microsoft's South African trademarks in 45 seconds – 885 trademarks since 1979, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Microsoft – all South African trademark statistics

Transcript

Microsoft and its closest rivals – trademarks filed since 1970: Microsoft 885, Apple 1,213, Amazon 871, IBM 749, Siemens 809.
Its biggest brands: Windows (17), Skype (14), Mixer (12), Empowering Us All (9), Cortana (8), Windows 365 (8).
Logos filed since 2020: Microsoft 108, Apple 281, Amazon 158, IBM 29, Siemens 11.
Trademarks filed per year (three-year average): Microsoft 11, Apple 44, Amazon 87, IBM 62, Siemens 6.
Classes used: Microsoft 17, Apple 23, Amazon 41, IBM 24, Siemens 21.
New brand names a year (five-year average): Microsoft 6.8, Apple 25.4, Amazon 18.0, IBM 14.0, Siemens 6.8.
Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za