Microsoft trademarks: expansion into trademark classes, 1970–2023
Video: how Microsoft extended its South African trademarks into new classes from 1970 to 2023 – from electronics & software, tech & it services, education & entertainment into new fields. 17 of 45 classes, 885 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1979: Microsoft moves into class 16 paper & print.
- 1982: Microsoft moves into class 9 electronics & software.
- 1991: Microsoft moves into class 35 advertising & retail; class 42 tech & IT services.
- 1994: Microsoft moves into class 25 clothing.
- 1995: Microsoft moves into class 38 telecoms; class 41 education & entertainment.
- 2000: Microsoft moves into class 36 finance & insurance; class 37 construction & repair; class 39 transport & travel.
- 2009: Microsoft moves into class 45 legal & security.
- 2013: Microsoft moves into class 28 toys & sports goods.
- 2014: Microsoft moves into class 40 processing materials; class 43 restaurants & hotels.
- 2016: Microsoft moves into class 12 vehicles; class 21 kitchenware.
- 2018: Microsoft moves into class 44 medical & beauty care.
- By 2023, Microsoft had trademarks in 17 of the 45 classes.