Michelin trademarks in 45 seconds
Video: Michelin's South African trademarks in 45 seconds – 439 trademarks since 1927, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Michelin and its closest rivals – trademarks filed since 1970: Michelin 438, Mercedes-Benz 1,531, Bridgestone 398, BMW 1,351, Nissan 601.
- Its biggest brands: Bib (10), Bfgoodrich (9), Tyre Plus (9), Motion For Life (8), Recamic (7), Onway (6).
- Logos filed since 2020: Michelin 17, Mercedes-Benz 90, Bridgestone 53, BMW 122, Nissan 32.
- Trademarks filed per year (three-year average): Michelin 2, Mercedes-Benz 22, Bridgestone 16, BMW 38, Nissan 1.
- Classes used: Michelin 35, Mercedes-Benz 45, Bridgestone 27, BMW 37, Nissan 34.
- New brand names a year (five-year average): Michelin 1.2, Mercedes-Benz 10.0, Bridgestone 3.4, BMW 14.8, Nissan 1.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za