Merck trademarks in 45 seconds
Video: Merck's South African trademarks in 45 seconds – 784 trademarks since 1922, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Merck and its closest rivals – trademarks filed since 1970: Merck 784, Ecolab 188, Biontech 40, Evonik 207, dsm-firmenich 369.
- Its biggest brands: Merck Serono (37), M Merck Millipore (16), Merck Serono Living Science, Transforming Lives (13), Combination Is Key (12), Millipore (10), Merck Chimie (9).
- Logos filed since 2020: Merck 4, Ecolab 20, Biontech 29, Evonik 21, dsm-firmenich 34.
- Trademarks filed per year (three-year average): Merck 4, Ecolab 12, Biontech 11, Evonik 12, dsm-firmenich 13.
- Classes used: Merck 30, Ecolab 33, Biontech 8, Evonik 21, dsm-firmenich 23.
- New brand names a year (five-year average): Merck 1.8, Ecolab 3.0, Biontech 2.2, Evonik 5.0, dsm-firmenich 4.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za