Mercedes-Benz trademarks in 45 seconds
Video: Mercedes-Benz's South African trademarks in 45 seconds – 1,533 trademarks since 1921, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Mercedes-Benz and its closest rivals – trademarks filed since 1970: Mercedes-Benz 1,531, Michelin 438, BMW 1,351, Sumitomo Rubber Industr… 158, Nissan 601.
- Its biggest brands: Mercedes (34), Benz (32), Star Pattern (pattern - Single Design) (26), Maybach (26), Daimlerchrysler (25), Mercedes-eq (25).
- Logos filed since 2020: Mercedes-Benz 90, Michelin 17, BMW 122, Sumitomo Rubber Industr… 27, Nissan 32.
- Trademarks filed per year (three-year average): Mercedes-Benz 22, Michelin 2, BMW 38, Sumitomo Rubber Industr… 9, Nissan 1.
- Classes used: Mercedes-Benz 45, Michelin 35, BMW 37, Sumitomo Rubber Industr… 20, Nissan 34.
- New brand names a year (five-year average): Mercedes-Benz 10.0, Michelin 1.2, BMW 14.8, Sumitomo Rubber Industr… 2.6, Nissan 1.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za