Top trademark filers in class 12 (vehicles), South Africa 1975–2024: Mercedes-Benz
Video: the companies filing the most South African trademarks in class 12 (vehicles), year by year since 1975 – where Mercedes-Benz stands against its competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- 1975 (last 5 years): Goodyear 10; General Motors 9; Toyota 7; Bridgestone Licensing Services 6; Ford 6
- 1980 (last 5 years): BMW 11; Michelin 7; Mercedes-Benz 7; Nissan 7; Fiat Group Marketing and Corporate Comm… 6
- 1985 (last 5 years): BMW 25; Ford 17; Domino Mining Equipment 9; Goodyear 9; Bridgestone Licensing Services 8
- 1990 (last 5 years): Shatterprufe (Baker Street Trust) 18; Motus 13; Goodyear 12; Bophuthatswana Transport Investments 11; Toyota 11
- 1995 (last 5 years): Mercedes-Benz 30; General Motors 20; BMW 17; Shatterprufe (Baker Street Trust) 15; Denel 14
- 2000 (last 5 years): Ford 32; Fiat Group Marketing and Corporate Comm… 27; BMW 26; Mercedes-Benz 26; Volkswagen 26
- 2005 (last 5 years): Mercedes-Benz 100; Michelin 61; BMW 51; Nissan 45; General Motors 37
- 2010 (last 5 years): BMW 79; Renault 65; Honda 50; Nissan 44; Volkswagen 37
- 2015 (last 5 years): Mercedes-Benz 150; BMW 101; Nissan 96; Continental 51; Specialized Bicycle Components 43
- 2020 (last 5 years): Mercedes-Benz 201; BMW 128; Toyota 46; Nissan 37; Volkswagen 33