Melbro trademarks in 45 seconds
Video: Melbro's South African trademarks in 45 seconds – 245 trademarks since 1926, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Melbro and its closest rivals – trademarks filed since 1970: Melbro 242, Target 929, Massmart 1,978, Suning International Se… 45, Walmart 642.
- Its biggest brands: Things That Make Life Fun (14), Things That Make Things Fun (14), Thingamajig (13), Get Connected (13), Zenith (10), Travel Smart (9).
- Logos filed since 2020: Melbro 57, Target 165, Massmart 199, Suning International Se… 2, Walmart 28.
- Trademarks filed per year (three-year average): Melbro 9, Target 36, Massmart 34, Suning International Se… 0, Walmart 9.
- Classes used: Melbro 30, Target 36, Massmart 44, Suning International Se… 45, Walmart 41.
- New brand names a year (five-year average): Melbro 5.2, Target 2.2, Massmart 9.8, Suning International Se… 0.0, Walmart 2.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za