Melbro trademarks: expansion into trademark classes, 1970–2025
Video: how Melbro extended its South African trademarks into new classes from 1970 to 2025 – from toys & sports goods, kitchenware, hand tools into new fields. 30 of 45 classes, 245 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Melbro already used 4 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 7 machines, class 9 electronics & software.
- 1976: Melbro moves into class 6 metal goods; class 8 hand tools.
- 1978: Melbro moves into class 21 kitchenware.
- 1979: Melbro moves into class 14 jewellery & watches.
- 1985: Melbro moves into class 22 ropes & tents.
- 1994: Melbro moves into class 28 toys & sports goods.
- 1996: Melbro moves into class 16 paper & print.
- 2013: Melbro moves into class 11 lighting & appliances; class 35 advertising & retail; class 42 tech & IT services.
- 2014: Melbro moves into class 3 cosmetics & cleaning; class 39 transport & travel.
- 2015: Melbro moves into class 4 oils & fuels; class 10 medical devices; class 20 furniture; class 25 clothing; class 26 haberdashery.
- 2016: Melbro moves into class 5 pharmaceuticals; class 18 leather & bags; class 24 textiles; class 31 fresh produce & pet food; class 34 tobacco.
- 2017: Melbro moves into class 2 paints.
- 2018: Melbro moves into class 17 rubber & plastics; class 27 carpets.
- 2019: Melbro moves into class 23 yarns.
- By 2025, Melbro had trademarks in 30 of the 45 classes.