Media24 trademarks: expansion into trademark classes, 1970–2024
Video: how Media24 extended its South African trademarks into new classes from 1970 to 2024 – from paper & print, advertising & retail, education & entertainment into new fields. 24 of 45 classes, 2,731 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Media24 already used 1 classes, including class 16 paper & print.
- 1981: Media24 moves into class 41 education & entertainment.
- 1984: Media24 moves into class 35 advertising & retail.
- 1988: Media24 moves into class 25 clothing.
- 1990: Media24 moves into class 9 electronics & software; class 36 finance & insurance; class 38 telecoms.
- 1994: Media24 moves into class 42 tech & IT services.
- 1995: Media24 moves into class 28 toys & sports goods.
- 2000: Media24 moves into class 39 transport & travel.
- 2001: Media24 moves into class 6 metal goods; class 14 jewellery & watches; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 24 textiles; class 37 construction & repair; class 40 processing materials.
- 2002: Media24 moves into class 44 medical & beauty care.
- 2003: Media24 moves into class 3 cosmetics & cleaning.
- 2006: Media24 moves into class 43 restaurants & hotels; class 45 legal & security.
- 2013: Media24 moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets.
- By 2024, Media24 had trademarks in 24 of the 45 classes.