McDonald's trademarks in 45 seconds
Video: McDonald's's South African trademarks in 45 seconds – 220 trademarks since 1968, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- McDonald's and its closest rivals – trademarks filed since 1970: McDonald's 220.
- Its biggest brands: Mc Donald's (10), Big Mac (10), Ronald Mcdonald (8), Create Your Taste (8), M Mc Donald's (6), M Mcdonald's (6).
- Logos filed since 2020: McDonald's 14.
- Trademarks filed per year (three-year average): McDonald's 1.
- Classes used: McDonald's 14.
- New brand names a year (five-year average): McDonald's 0.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za