McDonald's trademarks vs competitors: filings per year, 2010–2024
Video: South African trademark filings per year by McDonald's and its closest competitors – Ferrero, Nestlé, Formula One Licensing, Shoprite, Unilever. Trademark statistics by Sibanda & Zantwijk.
Transcript
- 2010 trademark filings: Unilever 90; Nestlé 76; Shoprite 65; Formula One Licensing 47; Ferrero 4; McDonald's 1.
- 2011 trademark filings: Shoprite 127; Nestlé 111; Unilever 66; Ferrero 26; Formula One Licensing 13; McDonald's 11.
- 2012 trademark filings: Nestlé 103; Unilever 65; Shoprite 61; Ferrero 14; McDonald's 10; Formula One Licensing 0.
- 2013 trademark filings: Nestlé 87; Unilever 81; Shoprite 45; McDonald's 12; Ferrero 6; Formula One Licensing 2.
- 2014 trademark filings: Shoprite 91; Nestlé 73; Unilever 71; Ferrero 18; Formula One Licensing 14; McDonald's 12.
- 2015 trademark filings: Shoprite 57; Unilever 57; Nestlé 33; Ferrero 4; Formula One Licensing 4; McDonald's 2.
- 2016 trademark filings: Nestlé 61; Shoprite 42; Unilever 28; Ferrero 16; McDonald's 3; Formula One Licensing 1.
- 2017 trademark filings: Shoprite 105; Formula One Licensing 40; Nestlé 21; Unilever 18; Ferrero 13; McDonald's 9.
- 2018 trademark filings: Shoprite 55; Unilever 16; Nestlé 14; Formula One Licensing 6; McDonald's 3; Ferrero 1.
- 2019 trademark filings: Shoprite 62; Unilever 20; Nestlé 17; Formula One Licensing 13; McDonald's 7; Ferrero 3.
- 2020 trademark filings: Shoprite 120; Unilever 25; Nestlé 17; Ferrero 11; McDonald's 1; Formula One Licensing 1.
- 2021 trademark filings: Shoprite 55; Nestlé 51; Formula One Licensing 33; Unilever 18; Ferrero 3; McDonald's 0.
- 2022 trademark filings: Shoprite 97; Nestlé 22; Formula One Licensing 8; Ferrero 3; Unilever 1; McDonald's 0.
- 2023 trademark filings: Shoprite 66; Nestlé 11; Formula One Licensing 6; Unilever 6; Ferrero 1; McDonald's 0.
- 2024 trademark filings: Shoprite 39; Unilever 13; Ferrero 3; McDonald's 2; Nestlé 2; Formula One Licensing 2.