McDonald's trademarks: expansion into trademark classes, 1970–2024
Video: how McDonald's extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, restaurants & hotels into new fields. 14 of 45 classes, 220 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, McDonald's already used 2 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets.
- 1974: McDonald's moves into class 42 tech & IT services; class 43 restaurants & hotels.
- 1979: McDonald's moves into class 16 paper & print; class 25 clothing.
- 1993: McDonald's moves into class 35 advertising & retail.
- 1995: McDonald's moves into class 28 toys & sports goods; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 41 education & entertainment.
- 2005: McDonald's moves into class 39 transport & travel.
- 2011: McDonald's moves into class 36 finance & insurance.
- 2017: McDonald's moves into class 9 electronics & software.
- By 2024, McDonald's had trademarks in 14 of the 45 classes.