McCain Foods trademarks: expansion into trademark classes, 1970–2020
Video: how McCain Foods extended its South African trademarks into new classes from 1970 to 2020 – from meat, dairy & oils, coffee, flour & sweets, fresh produce & pet food into new fields. 9 of 45 classes, 195 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, McCain Foods already used 3 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets, class 32 beer & soft drinks.
- 1971: McCain Foods moves into class 31 fresh produce & pet food.
- 1982: McCain Foods moves into class 5 pharmaceuticals.
- 1986: McCain Foods moves into class 42 tech & IT services.
- 1988: McCain Foods moves into class 35 advertising & retail; class 39 transport & travel.
- 2002: McCain Foods moves into class 21 kitchenware.
- By 2020, McCain Foods had trademarks in 9 of the 45 classes.